Motion Picture Association CEO Charles Rivkin on Hollywood’s Increasingly Strong Ties With Europe
variety.comNick Vivarelli International Correspondent Motion Picture Association CEO Charles Rivkin is at the Venice Film Festival with Stan McCoy, the org’s chief for Europe, to attend a panel on the economic impact of film and TV production in the U.S.
and Italy, organized by the film unit of the Italian culture ministry. They spoke to Variety about the increasingly close ties being forged between Hollywood and Europe. In the past couple of years due to the pandemic we’ve seen a lot more U.S.
productions coming to Europe. Is the MPA good with that? Rivkin: There’s no question that there’s more production in Europe and it’s because Europe is a fantastic place to make movies, and because we partner – and have historically partnered – with European creators since the beginning of our association.
But I wanted to add a point. Because we are film, TV and streaming at the Motion Picture Association, the pandemic in some ways has accelerated the globality of the industry.
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