Variety Staff Follow Us on TwitterLong-running independent label Mom+Pop Music has entered into a joint venture with radio promo executives Brent Battles and Christopher Brown’s newly-created further, a radio promotion and artist development company.
According to the announcement, as part of the arrangement, Mom+Pop artists will be able to tap further’s commercial radio team at Pop, Crossover and Rock formats and the label will invest in further’s growth.The two companies have enjoyed success at radio in recent months, most prominently with Mom+Pop act Ashe on her breakout song “Moral of the Story,” moving the song to the top 10 at Alternative Radio and now crossing over to Pop and Hot AC, and whose latest single was one of Variety’s top.
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