A cast of whimsical cartoon characters and a phalanx of bright red shipping containers have transformed a building at the north end of Rodeo Drive into a retail wonderland.
Opened on Feb. 6 in Beverly Hills, the pop-up space is dubbed the Louis Vuitton Men’s Temporary Residency and is the brainchild of Virgil Abloh, the French luxury brand’s men’s artistic director.
Atop the building, located at 468 North Rodeo Drive, sits an inflatable dragon character in a green shirt, while windows are covered in vinyl red, black and white graphics, including huge QR codes.
Fans of LV can scan the codes to enable a Snapchat filter that brings the cartoon characters to life as people enter the building.
Read more on hollywoodreporter.com
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