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‘Lord of the Rings’ Trilogy Sets China Re-Release for April

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variety.com

Rebecca Davis editorThe “Lord of the Rings” film trilogy will be re-released successively in Chinese theaters throughout April in restored 4K, Imax and 3D versions, just in time for the 20th anniversary of the first movie’s China debut.The re-runs come just after James Cameron’s 12-year-old “Avatar” returned to Chinese screens on March 12 for an unexpected box office boost that has allowed it to regain its title as the highest-grossing film in movie history, stealing the crown back from “Avengers: Endgame.”Despite getting the green light for its re-run mere days before its scheduled re-release, “Avatar” has dominated China’s daily box office chart throughout its latest debut, with essentially zero promotion.

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