Brian Steinberg Senior TV EditorNBCUniversal wants to take comic book fans and sci-fi geeks on a shopping trip.Viewers who watch the special “Syfy Wire After Dark” on Saturday, August 1, will have a chance to buy some of the goods featured on screen – without having to visit a store.
The show, hosted by Jackie Jennings and her talking cat sidekick, Mr. Scribbles (above, pictured), marks the debut of new interactive technology NBCUniversal has been developing that gives the audience a chance to scan a code on screen with a smartphone, an action that takes them to an online shopping portal where they can complete a purchase.
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