Live Nation has entered into a strategic partnership with new manager-development venture Core Entertainment. The newly formed Core Entertainment company was formed by veteran artist manager Kevin “Chief” Zaruk and business investor Simon Tikhman. The pair launched the venture to identify and support select talent managers by giving them the resources and infrastructure needed to grow and become more competitive.
Live Nation is invested in the firm and will act as its strategic partner. “We are always looking to partner with entrepreneurs who have vision,” said Live Nation president and CEO Michael Rapino in a release. “Chief and Simon have it in spades and we are excited to work with them to innovate in this quickly changing business.” In
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