Buying and selling rights to streaming content just got a whole lot easier and smarter. A new platform called Whip Media Exchange has launched in a beta version that allows buyers and sellers to make better, data-driven decisions on licensing streaming rights to films and shows, TheWrap has learned exclusively.
As of Tuesday, Lionsgate, Giant Pictures and DMD Limited / CiND!E Films have joined Whip Media Exchange as sellers presenting their content libraries on the platform, with more distributors and studios expected to join soon.Whip Media Exchange is meant to give both buyers and sellers a single platform to discover, buy and sell content rights.
Read more on thewrap.com
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