EJ Panaligan editorLongstanding production company Lionsgate has announced a partnership with licensing company IMG as its new global agency for consumer products.As part of the multi-year agreement, IMG will work with Lionsgate to develop and expand strategic, multi-category consumer product programs for its feature film franchises, including upcoming iterations of “John Wick,” “The Hunger Games,” “Dirty Dancing,” “Expendables” and more.
IMG will also focus on Lionsgate’s television properties such as “Mad Men,” “Power” and “Orange is the New Black.”The partnership comes after Lionsgate’s Consumer Products business has merged its Global Live, Interactive and Location Based Entertainment into the newly-formed Global Products and Experiences.
The combined divisions will be run by Jenefer Brown, Executive Vice President & Head of Global Products & Experiences.
With this consolidation of business, the studio seeks to provide global audiences with products and experiences pulling from its catalogue of notable franchises.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.