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K-Pop Propels YouTube to Streaming Dominance in Korea, Study Finds

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variety.com
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Patrick Frater Asia Bureau ChiefThe powerful appeal of K-pop is a major contributor to YouTube taking up position as the dominant streaming video platform in South Korea, a new study has found.

Netflix, which has also invested heavily in Korean film and TV, is the leading subscription video service in the country.South Koreans streamed 169 billion minutes of online video in the second quarter of 2021, according a quarterly report from consultancy Media Partners Asia which leans on the company’s AMPD Research PlatformYouTube accounted for 81% of minuted consumption, compared with 13% for all subscription-VOD platforms combined.

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