Jessica Alba stage Jessica Alba

Jessica Alba Gets Candid About Building Her Honest Brand: 'It's F--king Impossible'

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justjared.com

Jessica Alba is getting candid about her brand. The 39-year-old Honest Company entrepreneur spoke out in the March 2021 issue of Romper.

In the interview, she spoke about building her Honest empire. “Building a brand and building a business is f–king impossible,” she said. “And to be good at it and for it to thrive and scale, it is really hard.

If anything, I was like, ‘Do I really want to do this?’ It took me three-and-a-half years just to find partners to even join me, and I got lots of rejection,” she admitted. “I had to learn how to build decks.

In every stage, I’m trying to get better and better as a business person, but it’s a totally different skill set than just taking your influence and fame and putting your name on a package and

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