Jerry Seinfeld’s fashion campaign sparks memes, jokes: ‘What’s the deal with streetwear?’

nypost.com:

by modeling streetwear like it’s, well, nothing.No, Seinfeld was not posing for Calvin Klein but instead the chic urban brand Kith — though noticeably absent from his shoot was a puffy shirt and a pair of cowboy boots.Instead, the comedian sported a Mets hat with a varsity jacket and slimming blue jeans — a pair unfit for Kramer — among floral button downs, a sweatsuit, and a vivid fleece jacket that seems more fit for millennials and Gen Z.And people on the internet — of all generations — are roaring with both shock and pride to see that Seinfeld is still master of his domain all these years later.“To the people who say that Jerry Seinfeld is too old for the Kith vibes, my dude is 68 and looks better than you,” tweeted @iamSAMazing.“Jerome Seinfeld out here killing these Kith ads,” wrote @ruckfules22.It didn’t take long for fans to involve Jason Alexander’s George Costanza in the discussion either.

A commenter on the popular meme account @Seinfeld2000 compared Jerry’s varsity aesthetic to that of Georgie in the park.“Who wore it best?” tweeted @BenevolentSpung.Who wore it best?

pic.twitter.com/qdacCTPyGYThat wasn’t the only call to get Costanza — once an iconic hand model until a tragic accident ended his career — involved in Kith.