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ITV Revenues Up in COVID-Hit Quarter, With Advertising Forecast to Rebound
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variety.comNaman Ramachandran U.K. broadcaster ITV increased external revenues by 2% in the quarter ending March 31, 2021, according to financial results released on Wednesday.
Total external revenue was up 2% at £709 million ($985 million) compared to 2020’s £694 million, despite the COVID-19 restrictions in place throughout the period, unlike the same quarter in 2020 which only had a limited impact, the broadcaster noted.The “Love Island” broadcaster also said that revenues for ITV Studios were up 9% at £372 million, compared to 2020’s £342 million.
Media and entertainment revenue was down 3% at £484 million, trailing 2020’s £500 million, and was dented by the national lockdown, which only began lifting in April.
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