Craig Erwich Michael Schneider Netflix show awards Craig Erwich Michael Schneider

Hulu Originals Chief Craig Erwich on How His Streamer is Succeeding at the Awards Game

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variety.com

Michael Schneider Variety Editor at LargeWhen it comes to discussing the so-called streaming wars, Hulu is often overlooked.

The attention, of course, is usually on the sheer volume and weight of Netflix, the deep pockets of Amazon, the IP gold mine of Disney Plus or even the strategies behind the new kids on the block, be it HBO Max, Apple TV Plus, Peacock or the upcoming Paramount Plus rebrand.But there’s at least one space that is far from ignoring Hulu: The world of awards.

While, yes, Netflix and HBO battle it out for kudos supremacy, Hulu continues to surprise by breaking records and growing its presence in key competitions — and in both film and TV fields.

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