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CBS Marketing Chief on How the Network Will Utilize the Super Bowl to Rebrand For The New TV Age

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variety.com
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Michael Schneider Variety Editor at LargeCBS is upping its game this Sunday. The Eye network’s coverage of Super Bowl LV comes slightly more than a year after the corporation’s re-merger with Viacom, as well as the arrival of Mike Benson as the network’s new president and chief marketing officer.

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