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How The Weeknd and Juice WRLD’s Vibrant Videos Are Moving Anime Into the Mainstream
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variety.comEmma Kumer Late Thursday, the Weeknd dropped the music video for “Save Your Tears,” featuring Ariana Grande (and her seldom-heard lower register).
The video, in classic recent Weeknd fashion, begins with a dismembered head. It’s a brightly-colored tour through an assembly line that translates the song’s unmistakable ‘80s vibe into fuzzy, globoid visuals.Produced by London-based studio Blinkink, it’s like a ride through Willy Wonka’s chocolate factory, but instead of candy the factory produces a robotic doll of Ariana Grande in three minutes and 25 seconds.
The animation is modern in its use of round, exaggerated forms (often credited to Facebook’s Alegria), but its elements of heavy shading and detail shots draw on a different art form:.
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