Dave McNary Film ReporterAs a theater chain whose business model relies on serving food and drinks during movies, the Studio Movie Grill might be facing even more challenges than the rest of the exhibition industry.But Dallas-based Studio Movie Grill is still offering snacks and meals in both the theater auditoriums and lounge areas at the chain’s nine locations that are currently open.
With the “grill” concept at the forefront of their brand, the chain is taking precautions to make sure customers can continue to drink and dine, and finding new revenue streams with private theater rentals.Studio Movie Grill began reopening locations in Georgia, Florida and Texas in late June at 50% capacity — all states that saw surges in coronavirus cases.
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