Addie Morfoot ContributorThis year, podcasts have been the inspiration for narrative watercooler content including on “The Dropout,” “The Thing About Pam” “WeCrashed” and “Gaslit.”However, the trend is expanding; the nonfiction community is entering the audio space too, not necessarily to seek out ideas, but to highlight the work that goes into making documentaries.Docus including Apple’s “The Big Conn,” HBO’s “Allen v.
Farrow” and ESPN’s upcoming Title IX doc “37 Words” all feature what has been dubbed “the companion podcast.” Described as a behind-the-scenes look into the making of a nonfiction films or series, companion podcasts are less of a marketing tool and more of a chance for storytellers to give insights into the process of researching, producing, shooting and editing their films. “As nonfiction has become more central to the business models of all of the streaming services and distribution platforms, there is more and more viewer and fan interest in how these documentaries are made,” says Jon Bardin, Story Syndicate’s head of documentary and nonfiction. “Fans are curious about the experience.”Dawn Porter, who co-directed “37 Words,” describes the doc’s companion podcast as a way to tell stories that are usually reserved for intimate in-person screenings or events.“I spoke about the process of interviewing Billie Jean King and Gloria Steinem,” Porter says.
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