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Sally Rooney
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Hit Drama ‘Normal People’ Sparks Streaming Surge for BBC Three
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variety.com
variety.comBy Tim Dams Already a hit with critics, the TV adaptation of Sally Rooney’s “Normal People” is winning over audiences in the U.K.
with more than 16.2 million requests for the series on catch-up service BBC iPlayer in its first week. Nearly five million of these requests come from the 16-34 age group, a coveted demographic for the BBC that has been hit by an exodus of younger viewers to platforms like Netflix and YouTube.
The “Normal People” request figures have helped drive commissioning broadcaster BBC Three to its best week ever for program requests on iPlayer, more than doubling the previous record.
In the seven-day period since the series premiered on BBC iPlayer on 26 April, total requests for BBC Three programs stand at over 21.8
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