HFPA President Talks Challenge Of Golden Globes Revamp & Teases “Exciting” Host — Zurich Summit
deadline.comThe beleaguered Hollywood Foreign Press Association (HFPA) had a good piece of news this week with the announcement that the landmark 80th edition of its Golden Globe awards will return to primetime TV after a year off the air.Under a one-year deal with NBC and Peacock, the show will be broadcast and streamed across the U.S.
on January 10, 2023.Talking on a Zurich Summit panel on Saturday, HFPA President Helen Hoehne welcomed the deal but said boosting viewing figures for the Golden Globes show remained challenging.“How do we make people tune in again and get interested?” she said. “The truth is since we don’t really celebrate commercially successful films and award shows, why do people tune in?
What do they want to watch?” she said.“People watch things differently,” she continued, noting that the most popular live TV event in the U.S.
was NFL Football. “That’s our biggest enemy. That’s what we struggle with. I think you all know, next year, the Golden Globes are broadcast on a Tuesday.
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