Last month, super-producers Swizz Beats and Timbaland have acted as organizers, coaches and promoters building one of the most engaging live entertainment events to emerge during the quarantine: the Verzuz Instagram Live series.
The friendly battle, which started when Swizz and Tim had an impromptu brotherly song-for-song bout for fans on March 25th, pairs storied producers to trade hits for 20 rounds, while fans, artists and fellow producers cheer on from the comments.
Verzuz has grown from around 20K viewers for Swizz and Tim’s initial battle, to a reported 3.7M people attempting to join during the most recent—and most legendary to date—battle between Kenneth “Babyface” Edmonds and Teddy Riley.
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