Hello Sunshine Taps WarnerMedia And Fullscreen Vet Maureen Polo As Head Of Direct-To-Consumer
deadline.comEXCLUSIVE: Maureen Polo, who has been an exec at WarnerMedia and GM of streaming service Fullscreen, has been named head of direct-to-consumer at Reese Witherspoon’s Hello Sunshine.The newly created role will enable the company to continue expanding its content and offerings.
Polo will oversee a DTC portfolio including recent acquisition The Home Edit, plus Reese’s Book Club and Fair Play. She will also be responsible for ramping up Sol.ar, Hello Sunshine’s social agency offering, and pursuing new direct-to-consumer opportunities.
She will report directly to Hello Sunshine CEO Sarah Harden.While “direct-to-consumer” is used as a descriptor in the world of streaming video, it has a much broader meaning in the consumer world.
A wide range of brands, from Casper mattresses to Peloton to Smile Direct Club, have disrupted traditional marketing by leveraging digital and social media to gain a customer base without using the usual intermediaries.Polo’s appointment follows a series of milestones for Hello Sunshine, which was founded in 2016.
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