Elaine Low Senior TV WriterWith HBO Max’s “Generation” joining HBO’s “We Are Who We Are” and “Euphoria” on the WarnerMedia-owned streaming service, the overall HBO brand is looking a lot more youth-focused these days.Speaking virtually from the all-remote Television Critics Assn.
winter press tour, head of HBO and HBO Max programming Casey Bloys told Variety that that wasn’t part of some “grand plan” to attract younger viewers.“What was interesting is ‘Euphoria’ was done at HBO before [HBO] Max, before I took over both,” he said. “It was a kind of realization that even at HBO… you have to kind of keep reinventing what an HBO show could do.
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