HBO Max will launch its advertiser-supported version during the first week of June, the company announced Wednesday during its upfront presentation.The new option will also be a few bucks cheaper at $9.99 a month, compared to the $14.99 monthly cost for the ad-free version.
The streaming service also promises to have the lightest ad load among all other ad-supported services, which include Peacock, Hulu and Paramount+.
For starters, HBO content will remain ad free. It’s formal name is “HBO Max with Ads.” The other big change, besides its cheaper price, is that the ad-supported version will not include the theatrical day-and-date premieres from Warner Bros.“HBO Max with Ads will bring our beloved entertainment brands and franchises to even.
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