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Andy Forssell Entertainment president innovations Andy Forssell

HBO Max Launches Ad-Supported Version

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“Advertising is a time-tested way to reduce the cost of great entertainment and reach a wider audience,” executive vice president and general manager of HBO Max, Andy Forssell, said. “We’ve worked hard to create an elegant, tasteful ad experience that is respectful of great storytelling for those users who choose it, and which we’re confident will deliver for our advertising partners as well.”“Today we launch an innovative, best in class streaming ad experience,” JP Colaco, head of advertising sales at WarnerMedia, added. “Thank you to the incredible brands who leaned forward on the importance of a consumer-centric ad experience that engages fans.

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