Todd Spangler 2020 Todd Spangler

HBO Max, Eager to Lure Subscribers, Launches Limited-Time 20% Price Discount

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variety.com

Todd Spangler NY Digital EditorWarnerMedia is looking to drive up HBO Max subscribers as the third quarter of 2020 winds down.Starting Friday, Sept.

4, new and returning customers who sign up for HBO Max are eligible to get the service for $11.99 per month for the next 12 months.

That’s a 20% discount off the regular $14.99 price, and an annual savings of $36.The promo is available to “any new customers and returning subscribers whose accounts have lapsed” through Sept.

25, 2020, WarnerMedia said.The media conglomerate launched a similar 20% discount on HBO Max in the month leading up the May 27 launch.However, that promo was available only via direct signups with WarnerMedia.

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