Warner Media has reached a deal to distribute six-month-old streaming service HBO Max on Amazon Fire TV devices. The deal could help HBO Max reach millions of potential subscribers as the fledging service looks to grow its audience.
Amazon is the second most-used streaming platform in the U.S. behind Roku, with tens of millions of users. The deal with Amazon means that Roku is the last major platform without a deal to carry HBO Max.
At the center of WarnerMedia's distribution negotiations is how the platforms classify the service. The previously launched HBO Go and HBO Now apps were treated as channels and sold through Amazon's a la cart subscription offering.
Read more on hollywoodreporter.com
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