Brian Steinberg Senior TV EditorFox Corp. and NBCUniversal have started to write early deals in TV’s upfront market, a sign that networks and at least one large media buyer have started to come to terms on pricing that could govern the flow of millions of dollars of investment from Madison Avenue.Publicis Media, part of France’s Publicis Groupe, has started to wrap some business in this year’s market for advance advertising commitments, according to four executives with knowledge of current negotiations.
These people noted that Publicis, which recently won the U.S. media business of Anheuser-Busch InBev and represents companies including Walmart and Facebook, has become a tone-setter in negotiations, owing to the growing volume of dollars it oversees.
A spokesperson for Publicis Media could not be reached for immediate comment. Fox and NBCUniversal declined to make executives available for comment.The activity suggests Madison Avenue continues to place importance on TV advertising, although executives say streaming video is also occupying a great deal of advertisers’ attention.
Either way, a good portion of the most-watched content for either venue is made by traditional companies like Fox and NBCU, among others.
Read more on variety.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.