Scott Greenberg Los Angeles Entertainment innovations Fox Scott Greenberg Los Angeles

Fox & Bento Box Enter NFT Market With Blockchain Creative Labs

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deadline.com

Fox Entertainment and Bento Box Entertainment, its animation studio behind Bob’s Burgers and The Great North, are diving into the NFT pool.They are launching Blockchain Creative Labs, a business and creative unit to provide content creators, IP owners and advertising partners end-to-end blockchain computer ecosystem solutions to build, launch, manage and sell Non-Fungible Token content and experiences, and fungible tokens, as well as digital goods and assets.Fox and Bento Box also have formed a $100 million creator fund that will be managed by Blockchain Creative Labs to identify growth opportunities in the NFT space.Based in Los Angeles, Blockchain Creative Labs will operate under the Fox Entertainment banner.

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