on YouTube. “It’s time to care for your breasts, not just your baby.” The ad is part of Frida Mom’s #sprayitforward campaign, the launch of which coincides with a new line of products for postpartum breast care.
Despite the fact that breast-feeding brings with it numerous physical pains, “it never gets any airtime because the end supposedly justifies the means,” Frida CEO Chelsea Hirschhorn told Insider. “The two don’t have to be mutually exclusive.”The video has received praise from viewers on YouTube, some of whom are mothers themselves.“I just cried.
This is so real. I’m watching this while feeding my baby girl. It has been such a hard but very worth while, journey,” one comment wrote. “Omg I absolutely love this – WELL DONE on telling.
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