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Facebook Sets Music Video Launch in U.S., Taking a Big Swing at YouTube

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variety.com

Todd Spangler NY Digital EditorFacebook is unleashing hundreds of thousands of music videos in the U.S. starting this weekend — a direct challenge to YouTube, which has had a virtual lock on the internet music-video space for years.According to Facebook, its debut of official music videos in the States is about more than just watching the videos themselves: Execs say the videos will be wrapped in new social experiences, all designed to encourage people to spend more time in Facebook’s apps.With the U.S.

launch of music videos, which Facebook has been actively developing since at least last fall, the company has updated Artist Pages of musicians and singers with a new section to let users browse their official music videos.

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