Brian Steinberg Senior TV EditorESPN snared a massive rights deal with the Southeastern Conference that will put some of the nation’s most popular college-football games on the Disney sports-media giant or its sister broadcast network ABC, an agreement that sees the annual value of the games soar more than 440%.The deal is valued at around $300 million a year, according to people familiar with the matter, and will ensure that, starting in 2024, every SEC football and basketball game airs on a TV network owned by Disney.
ESPN already had a longstanding deal with the SEC, but CBS had first choice of games during its more than two-decade association with the college conference.
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