Eli Countryman Media consumption has seen large-scale shifts in recent years, but not typically as rapid as the patterns created by the COVID-19 pandemic.Closed stores, theaters and businesses drove many consumers to streaming in unprecedented levels, and technology has increasingly allowed for targeted advertising.
Panelists joined the “Breakthrough Marketing Elite Roundtable” episode of Variety‘s “Rebooting the Entertainment Industry” series, sponsored by PwC and the Ad Council, on Tuesday to discuss strategies for marketing and maintaining interest in new shows and platforms as technology and world events affect the industry.Linda Ong, the chief culture officer at Civic Entertainment, moderated the conversation, which included Puja.
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