Square Enix Montréal has been rebranded as Onoma following its acquisition by Embracer Group earlier this year.On a post on its new website, Onoma shared a behind the scenes insight into the rebranding and the story behind it, stating that its strength has always been the “ability to evolve and adapt to trends and market changes”, expressing excitement for the transformation.The new branding will serve “as an umbrella to multiple products, programs and initiatives,” the post said, claiming each had “distinct personalities”.
The brand aims to be flexible and cater to growth into the future as well as being able to connect with different audiences..
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