WSJ and Variety report that there will only be about four minutes or less of ads per hour of programming on the streaming service, as Disney+ is hyper-aware of not wanting to negatively impact the viewing experience.
Furthermore, there will be a strict policy with regards to what kinds of ads can be shown in order to maintain the family friendly sheen of the streamer.
Sources tell Variety that Disney+ won’t accept ads for alcohol or politics, and that the streaming service also won’t accept advertising from competitor outlets or studios – so don’t expect to see a trailer for “The Batman 2” or Netflix on Disney+.Disney did not immediately respond to TheWrap’s request for comment.In terms of cost, Disney+ is expected to charge a fairly steep price to advertise on the streaming service, despite the fact that advertisers will not be able to choose which program their ad plays in front of.
Disney+ is reportedly seeking to charge between $50 and $60 per 1,000 viewers, although that’s reportedly in line with what other top streaming services charge.Disney+ with ads comes as Netflix is also actively working toward adding an ad-supported tier to its service within the year, something Netflix execs had previously said would never happen.Streamers HBO Max, Hulu, Peacock and Paramount+ already have lower cost tiers with ads, with some of those services restricting “premium” content for the higher tiers.It’s a brand new world out there, and as the streaming wars continue the next phase appears to be a battle for advertisers..
Read more on thewrap.com
Get the latest stars news and celebrity rumours with exclusive stories, photos, videos and interviews.
Breaking up, scandals, engagements, divorces, gossip – all you need to know about the private lives of your favorite celebs.
Get to know the latest showbiz news along with exclusive interviews and even more. All this is waiting for you on the main page 24 hours a day, 7 days a week! Who, where, when, with whom, how, why and for what!? Stay tuned to know first!
Just follow us daily and we will provide you with the current news from the life of famous stars and celebrities.
Owner: SNOWLAND s.r.o.
Registration certificate 06691200
Address:
Snowland s.r.o.
16200, Na okraji 381/41, Veleslavín, 162 00 Praha 6
Czech Republic
©2024. All rights reserved.