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Disney+ Will Refuse Ads for Alcohol, Politics and Competitors in New Ad-Supported Tier

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WSJ and Variety report that there will only be about four minutes or less of ads per hour of programming on the streaming service, as Disney+ is hyper-aware of not wanting to negatively impact the viewing experience.

Furthermore, there will be a strict policy with regards to what kinds of ads can be shown in order to maintain the family friendly sheen of the streamer.

Sources tell Variety that Disney+ won’t accept ads for alcohol or politics, and that the streaming service also won’t accept advertising from competitor outlets or studios – so don’t expect to see a trailer for “The Batman 2” or Netflix on Disney+.Disney did not immediately respond to TheWrap’s request for comment.In terms of cost, Disney+ is expected to charge a fairly steep price to advertise on the streaming service, despite the fact that advertisers will not be able to choose which program their ad plays in front of.

Disney+ is reportedly seeking to charge between $50 and $60 per 1,000 viewers, although that’s reportedly in line with what other top streaming services charge.Disney+ with ads comes as Netflix is also actively working toward adding an ad-supported tier to its service within the year, something Netflix execs had previously said would never happen.Streamers HBO Max, Hulu, Peacock and Paramount+ already have lower cost tiers with ads, with some of those services restricting “premium” content for the higher tiers.It’s a brand new world out there, and as the streaming wars continue the next phase appears to be a battle for advertisers..

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