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Disney Plus Hits 5 Million App Downloads in U.K., Europe on Launch Day
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variety.com
variety.comDisney Plus zoomed out of gate in Europe and the U.K. on Tuesday, according to third-party data estimates — reflecting pent-up demand for the Mouse House’s streaming service and, perhaps, agita among parents looking for relief amid governmental stay-at-home directives.
On March 24, Disney Plus debuted in the U.K., Ireland, Austria, Germany, Italy, Spain and Switzerland. In those seven markets, the Disney Plus app was downloaded 5 million times, according to measurement and analytics firm App Annie.
However, number of app downloads does not translate into subscribers — it doesn’t necessarily mean Disney Plus gained an incremental 5 million new paying customers.
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