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Disney Plus: Half of U.S. Homes With Kids Under 10 Have Already Subscribed, Data Shows
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variety.com
variety.comDisney Plus is one of the few bright spots in the Mouse House’s business portfolio amid the global coronavirus pandemic. Since Disney Plus’ launch in the U.S.
in November 2019, approximately 50% of American households with children under 10 have already subscribed to Disney Plus midway through the first quarter of 2020, according to consumer research from Ampere Analysis.
Among homes with kids 18 and under, 42% said they are Disney Plus subscribers. With millions of kids stuck at home over school closures because of the coronavirus (COVID-19) crisis, Disney may pick up even more subs.
And over the weekend Disney released animated hit “Frozen 2” on Disney Plus, three months ahead of schedule, joining the lineup of recent and classic Disney
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