By Jake Kanter International TV Editor Discovery has today launched the “biggest ever” rebrand of its six UK free-to-air channels: Quest, Quest Red, Really, HGTV, Food Network and DMAX.
The new-look showcases Discovery’s ad-funded streamer Dplay and was created by an in-house team at the company, based on a rebrand of Dplay Nordics by Red Bee Creative.
Rebecca Diver Phillips, Discovery’s vice president of brand strategy, said: “We are proud to unveil a new visual identity for our free-to-air channels.
With dplay serving as the unifying brand, it allows viewers to navigate our content across all platforms in a seamless and entertaining way.
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