Ann-Marie Corvin With the majority of big global TV distributors opting out of a physical presence at Mipcom, the flashy stands have been replaced by snazzy digital platforms showcasing content rolling out starting this fall.Among them are a series of virtual festivals by Banijay, which acquired Endemol Shine in summer 2020 and boasts a catalog of more than 88,000 hours of programming.
Rather than join Mipcom organizer Reed Midem’s virtual Mipcom Online Plus event, the mega-indie is going its own way, as are so many other distributors.The latest of its planned digital forays is a non-English language scripted festival designed to showcase the group’s eclectic mix of European dramas.
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