David Letterman’s Return To ‘The Late Show’ Bolsters Stephen Colbert’s Ratings As Late-Night Shows Duke It Out Over Viewing Figures
deadline.comThe Late Show with Stephen Colbert continues to bring in the numbers, helped last week by David Letterman’s first return to the show since he stepped down.
Last week, the CBS late-night show also posted its best week of ratings since the first week out of the writers strike and, on Monday, Letterman’s appearance helped the show post its largest number of the season.
While it’s a far cry from the classic days of the late-night wars when Letterman and Jay Leno were battling it out for supremacy, the attention being paid to linear ratings in the late-night space comes at an interesting time.
Late-night, in general, is continuing to face challenges on linear as viewers continue to pivot to digital platforms such as YouTube and then there’s budget talk.
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