the platform’s naming rights deal for AEG’s Staples Center, according to a new report.The Singapore-based cryptocurrency company is said to be paying $700million (£519million) over a 20-year period to rename the building, believed to be the biggest deal of its kind in history.Forbes has since reported that the coin’s value has risen 69.9 per cent since last week’s announcement that the 20,000-capacity multi-purpose venue in Los Angeles – soon to host the likes of Kacey Musgraves, The Weeknd, and Imagine Dragons in the coming months – is to be renamed the Crypto.com Arena.In a recent tweet, Meltem Demirors, chief strategy officer at CoinShares International, said that “the resulting PR doubled its token price and led to a $9B run-up in.
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