Brian Steinberg Senior TV EditorThe Coca-Cola Company has spent decades making soda, iced tea, fruit juice, water and something that may not be as easy to get in front of consumers in days to come: commercials.Coca-Cola struck a chord in pop culture dozens of times over the years with clever TV ads featuring singers on a hilltop or a sympathetic “Mean” Joe Greene, but these days, many of the streaming-video services that are growing in popularity among consumers want no part of such stuff.
Even those on-demand video hubs that do air commercials tend to run just a fraction of the spots seen during a night of regular primetime TV.As a result, Coca-Cola is placing more emphasis – and dollars once earmarked for traditional advertising – on.
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