Nancy Tartaglione International Box Office Editor/Senior ContributorA lucrative period for Chinese cinemas, the National Day holiday officially got underway today with the release of Jiang Ziya: Legend Of Deification.
The highly-anticipated follow-up to 2019 smash Ne Zha set a new single-day record for animation in the Middle Kingdom with an estimated RMB 359M ($53M).
This beats both Ne Zha‘s July opening last year and its biggest day, which came in August of 2019. Capacity restrictions at Chinese cinemas were eased to 75% last weekend ahead of the holiday.
Today boasts five local pictures at the top of the charts. As we’ve previously noted, it’s believed the market could top North America’s box office across 2020 — but an asterisk will.
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