Rebecca Davis editorChina this week became the first global market to make a “full box office recovery” according to targets developed by the U.K.-based film industry analytics firm Gower Street, the company said Thursday.The firm created five targets to track and compare the paths of different territories’ exhibition sectors back to recovery.
The indicators move from stage one — a point when a significant majority (80%) of cinemas are ready to resume operations — to stage five, in which business over the course of a week is equivalent to that of the top quartile of weekly earnings from the past two years.After reaching this stage five goal, a particular market “should react as normal, with an ebb and flow dependent on the release.
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