In the latest rebranding effort at CBS since its reunion with Viacom, the company has rebranded its syndication division as CBS Media Ventures.Previously known as CBS Television Distribution, the unit is known for top-viewed syndicated shows like Judge Judy and Wheel of Fortune.“Syndication has traditionally meant distribution, but as the media landscape has evolved so have we,” said Steve LoCascio, president of CBS Media Ventures, in a press release. “In addition to our core business of producing and distributing leading first-run series, we also have a robust ad sales and partnerships business, create digital content for multiple platforms and run the lifestyle network Dabl.
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