Nia Dacosta film pandemic exclusive Nia Dacosta

‘Candyman’ Wasn’t Available to Stream When it Opened in Theaters. Did That Make a Big Difference?

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variety.com

Rebecca Rubin Film and Media Reporter“Candyman,” the updated take on Clive Barker’s terrifying urban legend, continues a positive pandemic-era box office trend: It’s the latest theatrical-only offering to beat expectations amid a resurgence in COVID-19 cases.“Candyman” opened to $22.37 million from 3,569 theaters, a result that bested pre-release tracking, which projected a debut around $15 million.

In a notable box office benchmark, director Nia DaCosta became the first Black woman to have a movie open at No. 1 on domestic charts.

With a production budget of $25 million (MGM financed and produced the film, while Universal handled marketing and distribution) the R-rated slasher looks to become one of the few movies from plague times that.

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