#BTSArmy hear about this: Boy band hopefuls are gearing up for a battle to become the next BTS.Big Hit Entertainment, the label behind the K-pop sensation, and Universal Music Group will develop the new band, according to a joint statement on Wednesday.“I strongly believe that UMG and Big Hit will create a synergy that will rewrite the global music history,” said Bang Si-Hyuk, the chief executive of Big Hit.
The artists would debut under a new label created by BHE and Universal’s Geffen Records.The global music giants are planning a “survival-type” reality competition show, which is intended to give American audiences a look into the notoriously rigorous — and occasionally controversial — K-pop industry machine.
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