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Broadcast Bets on Co-Productions in Age of Coronavirus

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Joe Otterson TV ReporterCo-productions and outside studio purchases in broadcast television have become rarer in recent years, but they are likely to increase for the 2020-’21 television season, due to the COVID-19 pandemic.According to multiple agency sources, this is a way to mitigate risk.

Co-productions and outside studio purchases are two ways broadcasters can protect their balance sheets amid the uncertainty caused by the shutdown.

By ordering from studios outside their vertically integrated counterparts, networks can spread out the cost of new shows should the pandemic prevent production from beginning in the near future, thus limiting their financial exposure.Another major factor to consider is liability for medical issues.

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