Rebecca Davis editorHugely-popular Chinese video entertainment platform Bilibili is facing an ad boycott from Chinese brands after its airing of a controversial Japanese anime series sparked user criticism that the site appears to tolerate misogynistic comments and content.The controversy comes just months ahead of an expected secondary listing of Bilibili shares in Hong Kong.
The company’s shares already trade in ADR form on North America’s NASDAQ exchange.Bilibili is the platform of choice for Gen Z users interested in anime, comics and gaming, and rose to prominence due to its vast anime catalogue and witty, meme-savvy subculture.
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