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Beleaguered Hong Kong Celebrities Change Channels

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variety.com

Vivienne Chow Back in the heyday of Hong Kong movies, the city’s film stars and those groomed by the Hong Kong industry were among the biggest stars in Asia.Now, facing the twin pressures of coronavirus’ impact on productions and performances and, for some, a cold shoulder from mainland Chinese audiences, many Hong Kong stars are becoming digital creators and entrepreneurs.Not only have film and TV opportunities dried up, well-paid promotional gigs, such as ribbon-cutting ceremonies for shop openings and commercial launches at shopping malls, were called off throughout 2020.Pop concerts were canceled due to strict social distancing measures in Hong Kong.

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