‘Better Call Saul’ Pays Big Dividends for AMC, Much Like ‘Breaking Bad’

thewrap.com:

“Better Call Saul” recently concluded the first half of its sixth and final season in explosive fashion, with the critically praised drama scoring big numbers across linear, streaming and social.

The “Breaking Bad” prequel is the top acquisition driver in the history of the AMC+ streaming service and the third-biggest cable drama in the current broadcast season in key ratings demographics.

May 23’s midseason finale — which saw Jimmy and Kim execute the final phase of their elaborate plot against Howard — drew upwards of 2.2 million viewers in Nielsen’s Live+3 ratings.

The shocking tragedy that resulted has set up the final leg of the beloved prequel in thrilling fashion.“The response to this final season of ‘Better Call Saul’ from viewers, critics, long-time fans and new arrivals to the series — on all platforms — has been everything we had hoped for,” Dan McDermott, president of entertainment and AMC Studios for AMC Networks, said. “The series looks like nothing else on television, which is a tribute to the creative genius and excellence of Vince, Peter, Bob, Rhea, Giancarlo, Patrick, Jonathan, Michael, Tony, our partners at Sony and everyone else associated with this extraordinary effort.”Over the first seven episodes of Season 6, “Better Call Saul” is averaging a healthy 2.2 million viewers per week in Nielsen’s Live+3 ratings, including nearly 900,000 in the advertiser-friendly 25-54 demo.